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Social Media Toolkit

2023 Women’s History Month

During Women’s History Month, it’s important to celebrate the achievements and contributions of women in our society, but it’s also important to acknowledge the systemic barriers that prevent many women from reaching their full potential: like records.  In the last 30 years, the number of women in prison grew at a rate of 1.5 times that of men. Yet, reentry programs are not being tailored to support women’s needs. The Clean Slate Initiative works to unite community partners, labor and faith organizations, businesses, and directly impacted individuals to ensure millions of women with records have the support they need to achieve their goals.

The Clean Slate Initiative’s Marketing and Communications team put together this toolkit to provide resources for our partners and supporters to share social media content that weaves the thread between Women’s History Month and the Clean Slate movement.  

The shareable content and customizable templates below include impact stats, sample social media copy, template social media graphics, and easy-to-share social media posts highlighting some of the Women whose contributions, achievements, and sacrifices inspire our work here at The Clean Slate Initiative. Please feel free to use these resources to share your support for Women’s History — and the Clean Slate movement — this month.

↓ Use the buttons below to jump to each section in the toolkit.

Impact Stats

Use the graphics and stats below to share impact-related social posts for Women’s History Month.

In 2021, there were 83,349 women in state or federal prison, and 85,100 women in local jails nationwide. Overall, this represents a 10% increase from 2020.

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Black women were incarcerated in 2021 in state and federal prison at 1.6x the rate of white women. Latina women were incarcerated in 2021 in state and federal prison at 1.3x the rate of white women. (Source: US Bureau of Justice Statistics:

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More than 18 million women nationwide have a conviction or non-conviction record, including: 3.6 million who have non-convictions only, 10.2 million women with misdemeanor convictions and no felonies, 7.2 million of which have non-violent misdemeanors only, 4 million women with felony convictions, of which 3.3 million have non-violent felonies only.

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If every state enacted Clean Slate’s policy minimums (clearing all non-convictions + up to 2 non-violent misdemeanors with 4 year waiting period + 1 non-violent felony w/ 8 year waiting period) 6.5 million women would receive full record clearance - one-third of the population of women with a record.

Sample Social Media Posts

Use the sample copy below for quick social posts about the impact of records on Black Americans.

Tag The Clean Slate Initiative in your posts using the handles below:

This #WomensHistoryMonth, we are celebrating the stories, contributions, and achievements of women throughout history who continue to motivate our work today.

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Having a record should not be a life sentence to poverty. Women with records are 10 times more likely to experience homelessness than women without a record #CleanSlate legislation can pave the way to financial and housing stability for so many. . 

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Research shows that poverty is the strongest predictor of recidivism among women. When women are given a fair shot at redemption, recidivism decreases. #CleanSlate policies are a common-sense solution to give women the opportunities they deserve.

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More than 18 million women nationwide have a conviction or non-conviction record. If every state enacted Clean Slate’s policy minimums, 6.5 million women would receive full record clearance. It's time for lawmakers to pass #CleanSlate and give women the #SecondChance they deserve.

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#WHM is a time to recognize the barriers that women have faced while working to achieve their goals. As we celebrate the progress, we also acknowledge the work that still needs to be done. It's time for lawmakers to pass #CleanSlate to give women with records a #SecondChance.

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With over half of imprisoned women in state prisons having a child under the age of 18, it's time for lawmakers to pass #CleanSlate legislation that allows mothers to have fair opportunities for employment in order to support their children upon reentry. 

Quotes to Remember

Use the graphics below to share these memorable Women’s History Month quotes. If you’re looking for post copy inspiration, see our sample social media posts about the impact of records on women who have records.

Highlighting History: Women Who Inspire Us

To use the social media posts below, copy and paste the post text into your post, and click the button below each row of photos to download the graphics.

SHEENA MEADE

SAMPLE FACEBOOK/IG POST:

Our first celebration of this year's Women's History Month recognizes the leadership of Sheena Meade, CEO of the Clean Slate Initiative. Sheena is our first CEO and is directly impacted by the legal system. Her intentional leadership guides how we engage communities and put people first when advocating for Second Chance opportunities. 

#WHM is a time to recognize the barriers that women have faced while working to achieve their goals. As we celebrate the progress, we also acknowledge the work that still needs to be done. One change that would benefit millions of women with an arrest or conviction record is ensuring they have access to meaningful opportunities. It's time for lawmakers to pass #CleanSlate to give women with records a #SecondChance.

SAMPLE TWITTER POST:

This year's Women's History Month recognizes the leadership of Sheena Meade, CEO of the Clean Slate Initiative. Sheena is directly impacted by the legal system. Her leadership guides how we engage communities & put people first when advocating for #SecondChance opportunities.

BETTY FRIEDAN

SAMPLE FACEBOOK/IG POST:

Today, we uplift Betty Friedan, co-founder of the National Organization for Women who organized a tactical strategy in giving women a platform to voice their frustrations with gender discrimination. 

The strength, power, and resilience of women continue to inspire us to work towards a society where women with records have equal access to a #CleanSlate and the opportunities that come with it. More than 18 million women nationwide have a conviction or non-conviction record. If every state enacted Clean Slate’s policy minimums, 6.5 million women would receive full record clearance.

SAMPLE TWITTER POST:

In celebrating how #WomenHistory inspires the work of #CleanSlate, we honor Betty Friedan. Friedan’s innovative problem-solving approach encourages us to continue to advocate for #SecondChance policies & effective ways to ensure equal opportunities for all women.

MALALA YOUSAFZAI

SAMPLE FACEBOOK/IG POST:

Malala Yousafzai is a woman who has faced adversity yet has maintained poise and grace in the fight for girls to have access to education. Education is often the path to a better life for many. 

However, more than 18 million women in the U.S. have a conviction or non-conviction record, which can diminish their ability to pursue education opportunities. If every state enacted Clean Slate’s policy minimums, 6.5 million women would receive full record clearance. It’s no surprise that state after state is adopting #CleanSlate policies. We all deserve a #SecondChance.

SAMPLE TWITTER POST:

Malala Yousafzai is a woman who has faced adversity yet has maintained poise & grace in the fight for girls to have access to education.

More than 18 million women in the U.S. have a conviction or non-conviction record, which can diminish their ability to pursue an education.